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Doing more; Doing more of the same; Doing just a little different

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I always read Seth Godin’s blog.  They entries and short, direct, to the point, and always give me something to think about.

Here is a recent posting

“I’m making money, why do more?”

Because more than you need to makes it personal.
Because work that belongs to you, by choice, is the first step to making art.
Because the choice to do more brings passion to your life and it makes you more alive.
Because if you don’t, someone else will, and in an ever more competitive world, doing less means losing.
Because you care.
Because we’re watching.
Because you can.

There is a difference between doing more and doing different.

Sometimes, doing more of the same is your biggest liability – whether its your personal life, a for-profit company, a non-profit organization, or a government agency.

I always encounter people in organizations that are intent on “doing more”.  This is their biggest mistake.  They do more of same expecting to get promoted.  The only thing “doing more” (of the same) in non-strategic job roles is going to get them is “more of the same” since few managers will promote someone who excels at being  “a workhorse”.

Doing more (of the same) didn’t keep most traditional booksellers from going out of business.  Amazon did it different.  Different beat more of the same.

For non-profits, doing more of the same when the social, economic, technological, cultural and other external realities are shifting under your feet is going to send you on a trajectory of irrelevancy.  Traditional organizations like the Boy Scouts, Girl Scouts, and the ARRL faces this challenge.  Do more of the same when the external context has radically changed –  or do different?

NASA essentially accomplished its biggest goal in 1969 by landing a man on the moon and returning safely back to earth.  What happens when you do it 6 more times?  Doing more of the same triggered some scrutiny by Congress with a report saying they needed a viable strategic plan, not to do more of the same, but to do more of something different – something that can engage the national vsion.  How about the US Post Office.  They would like to do more of the same (delivering physical postal mail) but seemingly most of the public doesn’t need more of the same.  Customers do different and the Post Office is now in decline because they are not doing different – what customers really need, want, and are willing to pay for.

The Take

Do more?  Ok.  But sometimes, doing more of the same is really doing less.

Doing a little different may grant you the privilege to do more of the same…  Then the chance to do different again…  and the process repeats.

Read more

Doing more of the same.  From one of the few books on the social history of amateur Radio “Why end this book as of the year 1950?  It is because the story of ham radio’s development essentially takes place in the first fifty years of the twentieth century.  Having been created, accepted, regulated, and achieved permanent status by 1950, the story after that becomes one primarily of repetition.”    Read the posting – ARRL: Does the ARRL need a Strategic Plan?

NASA – more of the same. From the office of the Inspector General ” These problems are not primarily of NASA’s doing, but the agency could craft a better response to the uncertainty, for example, by developing a strategic plan that includes clear priorities and a transparent budget allocation process. A better response would improve NASA’s ability to navigate future obstacles and uncertainties. An effective agency response is vital, because at a time when the strategic importance of space is rising and the capabilities of other spacefaring nations are increasing, U.S. leadership is faltering….”   NASA: What to do after mission accomplished

More of the same.. missing it allOf Telegraphs, Telephones, Radios, and Organizational Momentum

Why?  Group ThinkThe C-word: Consensus

Doing a little differentStupid Survives until smart succeeds

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Written by frrl

March 4, 2013 at 6:17 pm

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