Posts Tagged ‘creativity’
Watch and listen to some vintage Steve Jobs talk about his experience visiting Xerox PARC in the days before Macintosh. At PARC, Jobs saw three things: Smalltalk, ethernet, and a graphical user interface.
It’s not so much about the technology per se, or for technology as an end it itself. It’s about recognizing how to use technology to enable people to work, do things, and think things they never did or thought about before. This is what the folks at Xerox PARC could not see; but what Steve Jobs did see. And Steve took it all from them.
It’s about thinking differently, right? When Steve Jobs was a kid his father used to buy old cars, fix them in the family driveway, and then resell them. Steve was not so much interested in the mechanics of fixing cars; he was more interested in the types of people who originally bought the cars he saw sitting in his fathers driveway.
In the short video you will also hear Steve talk about John Sculley. Sculley was the CEO that the Apple Board brought in to run Apple in 1983 when they thought that Seve Jobs, at 28 years old, was not up to the task.
Take a watch
To get an insight into the early life of Steve jobs –
Steve Jobs, the Journey Is the Reward
More on John Sculley and Steve Jobs
Steve Jobs at Stanford – “How to Live before you Die”
Think about it some more – Who owns creativity? Who owns Culture?
Sadly, this feels all too familiar. I think it is an almost inevitable result of too many years of focus on process standardization, repeatability, optimization, and all those other things that make us so good at being efficient workers.
I have a friend who teaches drawing. She has taught both children and adults. She says that children are natural artists, and accurately (if at times messily) draw what they actually see until about age 8, when they begin drawing what they think they see (and produce stick figures).
When she teaches adults to draw, she helps them recover the ability to perceive edges, spaces, relationships, light and shadow, and to draw those things instead of the cup or chair or face or mountain that they think they see. It takes a few days of practice, but eventually they get it, and they begin to draw like the artists that they always were by nature. (I haven’t yet had the chance to take one of her classes, so I can’t verify that they work for everyone!)
I suspect there is a parallel here with creativity and innovation in general. We are all strongly socialized to NOT be innovative. We have somehow come to accept that being creative is hard and dangerous work, when perhaps all that is needed is a shift in perception.
What if the walls of the box within which we think are not so solid as we perceive them to be? What might we see if we focused on the lights and shadows surrounding us, rather than the planes and surfaces that seem to enclose us?
— Lori (Learning Architect at a Fortune 100 company)