The Future of Digital… is not in a rear-view mirror
Last night we watched President Obama give the State of the Union address.
But what about the state of Digital? What happened over the past 20 years?
How can you see the future in a rear-view mirror… ?
Check out this great slide deck to see how far Digital media, wireless, and the internet has progressed over the past 20 years. I found it interesting that the title of this deck is “The Future of Digital” yet there is not a single slide in the deck that projects the future in any year past the present.
One of the many lessons of history is that anything truly “interesting” that happens is going to be unexpected, non-linear, dis-contiguous, and disruptive to the status quo. So, a simple extension of any of the historical statistical data provided the slide deck will not capture the future of digital.
“The business of the future is to be dangerous”
How many of us are complacent passengers “along for the ride” with technology and digital media without really being fully aware of how technology and digital are changing us – culture, society, and even the neuroplasticity of the mind. There are a couple of links below to folks that are thinking about the affects of media on us.
Those who are thinking seriously about this owe one to Marshall McLuhan. Back in the 1960’s he recognized the extent of how the medium changes us. To put it succinctly,
“We shape our tools and thereafter they shape us”.
In any case, an excellent “retrospective” more than the future of digital captured as statistical depictions is linked below. From: IGNITION: Future of Digital conference on November 27-28, 2012 in New York.
In the vein of Black Swans & “The business of the future is to be dangerous”…