Liquid Networks – That’s how we roll
I ran across this photo on the internet (click the image to enlarge)
When I was in college I used to spend a lot of time at the Art Institute of Chicago. One of the paintings (I don’t recall the title) that I used to always go to see was similar to the above but much more elaborate. The painting was physically huge in size and extremely intricate and detailed. It was a forest scene with hundreds of all sorts of creatures doing different things. Each creature was engaged in an activity. Each creature had a very intricate facial expression reflective of the activity that was being performed. Some of the creatures were distorted based on what they were doing. For example, a man trying to lift a heavy log had arms that were stretched and elongated.
The first time I saw this painting I spent about an hour looking at the intricate detail. Every time I went back to the Art Institute I again looked at the huge painting to see what I missed. What were all these creatures doing in this painting? Why were they engaged in these activities? Which creatures were working together and which were working alone? Why did they have these facial expressions? Taken as a whole, what was the painting trying to reveal?
So, when I saw the image above on the internet I thought about those days at the Art Institute. This photo on the internet was tagged with “The Liquid Network”. So, I looked that up and came up with this blog entry
Water has amazing properties. It is in continuous movement. When it is “organized”, it can move together with tremendous force. But it can also evaporate, condense and fall down as precipitation. If you try to pick it up, it simply slides out of your hand. In many respects, water decides what water wants to do. It appears to be predictable in its patterns, but it can surprise you at anytime.
Same for customers online.
We are entering the age of the Liquid Network after wallowing through the age of the Illiquid Network….one filled with catalogs that you get whether you like it or not…emails that repeatedly show up in your inbox…ads that pop up in front of you…..all ways that companies decided to communicate to you…at you…..
In the world of Liquid Networks, the game is different. We can access the world’s greatest operating system – the web – by ourselves. We can access content of our choice wherever or whenever we want. We are starting to decide more and more how we want to be reached by companies and each other. Our loyalty to communities can last over time, but if there is a reason to move, we move. We constantly evolve who is in our network. Essentially, we are in control of our own liquid networks and we decide how they work best for us. And we don’t hesitate to change them.
I believe there are five key principles of the Liquid Network.
You can read the rest here:
Imagine the biggest painting in the world similar to the above representing what each person is doing on the Internet right now. Everyone is engaged in their own activity – some working alone; some working together; a cacophony of activity – organized and disorganized; some working toward a goal and no goal. What is common in the painting at the Art Institute, the digital image above, and on the internet is the social web of activity.
To remix the above… The social fabric of the Internet has amazing properties. It is in continuous movement. When it is “organized”, it can move together with tremendous force. But it can also evaporate, condense and fall down as precipitation. If you try to pick it up, it simply slides out of your hand. In many respects, it decides what it wants to do. It appears to be predictable in its patterns, but it can surprise you at anytime.
The blog entry cited above finishes with this:
Liquid Networks will change based on personal desire, peer influence and technology. They will change far faster than the average company can plan against. Only folks who are actively involved online each and every day will see the subtle changes at work as the networks they are participating in change.
The reality is we’re all part of Liquid Networks and that’s the way we roll.
Yes indeed, that’s how we roll.