Defining the convergence of media and influence
Check out this graphic by Brian Solis showing how to connect your brand with customers, peers, and influencers. The world of social media has changed marketing, brand management and public relations forever.
Full image is here
The Social Marketing Compass serves as our value system when defining our program activities. It points a brand in a physical and experiential direction to genuinely and effectively connect with customers, peers, and influencers, where they interact and seek guidance online.