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Welcome to the Revolution

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Stats from Video and Social Media Thought Leaders

  1. Over 50% of the world’s population is under 30-years-old
  2. 96% of them have joined a social network
  3. Facebook tops Google for weekly traffic in the U.S.
  4. Social Media has overtaken porn as the #1 activity on the Web
  5. 1 out of 8 couples married in the U.S. last year met via social media
  6. Years to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
  7. Facebook added over 200 million users in less than a year
  8. iPhone applications hit 1 billion in 9 months.
  9. We don’t have a choice on whether we DO social media, the question is how well we DO it.”
  10. If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  11. Yet, QQ and Renren dominate China
  12. 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
  13. 80% of companies use social media for recruitment; % of these using LinkedIn 95%
  14. The fastest growing segment on Facebook is 55-65 year-old females
  15. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  populations of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
  16. 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
  17. Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
  18. Instead they are distributing: eReaders + iPads + Tablets
  19. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  20. The #2 largest search engine in the world is YouTube
  21. While you watch this 100+ hours of video will be uploaded to YouTube
  22. Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
  23. There are over 200,000,000 Blogs
  24. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
  25. If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
  26. 25% of search results for the World’s Top 20 largest brands are links to user-generated content
  27. 34% of bloggers post opinions about products & brands
  28. Do you like what they are saying about your brand? You better.
  29. People care more about how their social graph ranks products and services  than how Google ranks them
  30. 78% of consumers trust peer recommendations
  31. Only 14% trust advertisements
  32. Only 18% of traditional TV campaigns generate a positive ROI
  33. 90% of people that can TiVo ads do
  34. Kindle eBooks Outsold Paper Books on Christmas
  35. 24 of the 25 largest newspapers are experiencing record declines in circulation
  36. 60 millions status updates happen on Facebook daily
  37. We no longer search for the news, the news finds us.
  38. We will non longer search for products and services, they will find us via social media
  39. Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
  40. Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
  41. The ROI of social media is that your business will still exist in 5 years
  42. Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – is the #1 social network

Some of the thought leaders of social media

  • Dan Zarella: Often called a social media scientist Dan does a great job of collecting tons of data and making sense of it all by spotting trends.  He has interesting findings on which types of tweets have the best chance to be re-tweeted.  He is a Product Owner at Hubspot and is the author of The Social Media Marketing Book. @danzarella
  • Gary Vaynerchuk: Social media sommelier. Vaynerchuk may be the one who benefited the most from social media. Although his antics are somewhat controversial, he has proven that passion + effort + social media = a healthy return. He has helped grow his family wine business from $4 million to $50 million through the use of social media. He is best known for his Wine Library TV — a series of videos giving insights on wine. He is also author of “Crush It,” a short book detailing how he uses social media and that anyone can do this. @garyvee
  • Liz Strauss: Liz Strauss is an influential non-celebrity blogger helping people to learn. She’s been called an idea machine and is the CEO and founder of SOBCon, author of the popular  She likes to provide the human touch. @lizstrauss
  • Biz Stone: Co-Founder of Twitter.@bizstone
  • Brian Solis: Solis is principal of FutureWorks, an award-winning PR and new media agency in Silicon Valley. His new book “Engage” has a foreward from Ashton Kutcher. Solis is cofounder of the Social Media Club and is an original member of the Media 2.0 Workgroup. @briansolis
  • Jessica Smith: A Maryland Terrapin and VP at Fleishman-Hillard she recently entertained her client Chevrolet down at SXSW.  She developed her skills at Sapient back in the late 90’s.  @JessicaKnows
  • Mari Smith: Social media business coach. Fast Company called Smith the “Pied Piper of Online.” She has intimate insight on social media strategy for small business and is an expert on Facebook Fan Pages. Her smile, Canadian accent and ebullient personality have attracted many fans and followers — she is a great case study in developing ones own brand. Smith combines a good mix of energy and honesty. She is also well known for her fun hats in her Twitter profile photos. @MariSmith
  • Shiv Singh: Singh is Avenue A Razorfish VP & global social media lead. He is also the author of “Social Media for Dummies.” He is a regular author and contributor to numerous Avenue A Razorfish white papers and studies on social media. One such report that is worth a read is: “Fluent: Razorfish Social Media Influence Report.” @shivsingh
  • Clay Shirky: Shirky, an adjunct professor in NYU’s graduate Interactive Telecommunications Program (ITP), is one of the world’s most requested speakers on social media. @cshirky
  • Peter Shankman: Shankman is perhaps best known for founding Help a Reporter Out (HARO). In addition to HARO, he is the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR strategy firm located in New York City, with clients worldwide. @skydiver
  • Dharmesh Shah: Co-Founder of Hubspot, Dharmesh is a very entertaining and informative social media speaker.  He is co-Author of the best selling book “Inbound Marketing.”
  • David Meerman Scott: Marketing strategist and author. Scott was well ahead of the curve in 2007 with his best selling book, “The New Rules of Marketing & PR.” He appears to have another winner in the book, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” — as a contributing author and editor. Scott is very generous with his time and is an active contributor across the Web and on the speaking circuit. @dmscott
  • Jeremiah Owyang: Partner, customer strategy, Altimeter Group. Owyang’s tremendous insight from his tweets is enough to make this list. Aside from his work at Altimeter he is also a columnist for Forbes CMO Network. He is also a great complement to Charlene Li at the Altimeter Group. He excels at interpreting news and, as an industry analyst, tells us “what it means” and is a great reference for the market. @jowyang
  • Lee Odden: Odden is one of 25 online marketing experts featured in “Online Marketing Heroes,” published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, US News & World Report, and Fortune magazine. Odden is the CEO of TopRank Online Marketing. @LeeOdden
  • Amber Naslund: Director of Community for @Radian6. She loves to dissect the collision of community and business within social media. @AmberCadabra
  • Dave Morin: Former senior platform manager at Facebook. Morin was named as one of the “100 Most Creative People in Business” by Fast Company in 2009. Rumor is he is doing some collaborative work with Sean Fannigan. @davemorin
  • Scott Monty: Digital and multimedia communications manager at Ford Motor Company. Monty practices what he preaches by having ongoing conversations with car buyers and influencers. While he is a marketer rather than an engineer, his new type of thinking and passion has changed the way Ford thinks about everything, and is why Ford is looking more like a Macintosh computer and less like a Model T. Some of Ford’s new cars will be enabled with Wi-Fi. Much can be learned from Monty’s intelligence, foresight, and fortitude. @scottmonty
  • Amy Jo Martin: Has over 1.3 million followers on Twitter, she works with Shaq and other professional athletes/franchises.  She recently hosted a few NFL teams at the Social Media Clubhouse during SXSW. @digtialroyalty
  • Valeria Maltoni: Her blog, ConversationAgent, is recognized among the world’s top online marketing blogs (among the top 25 on Advertising Age’s Power 150, as well as three categories in Guy Kawasaki’s Alltop). Maltoni was handpicked by Fast Company as an expert blogger to write about creating conversations between the marketer and customer. She built one of the first online communities affiliated with the magazine. @ConversationAge
  • Charlene Li: Founder of Altimeter Group and coauthor of “Groundswell” (along with Josh Bernoff), she is also a great public speaker and has presented frequently at top technology conferences such as Web 2.0 Expo, SXSW, Search Engine Strategies, and the American Society of Association Executives. Her next book is “Open: How Leaders Win By Letting Go.” @charleneli
  • Guy Kawasaki: Founding partner at Garage and cofounder of Alltop. Kawasaki describes Alltop as an “online magazine rack.” Kawasaki has written nine books and always seems to be one step ahead of the curve. I can personally thank him for turning me on to Twitter long before CNN started using it obsessively. If you have a chance to read Kawasaki’s bio it is well worth it — a very interesting background (Apple disciple) and an avid hockey fan. @GuyKawasaki
  • Mitch Joel: Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” The author of the book, “Six Pixels of Separation,” he’s also a former board member of the Interactive Advertising Bureau of Canada. @MitchJoel
  • Brian Halligan: Cofounder and CEO of HubSpot. Halligan is also coauthor of “Inbound Marketing,” which has been flying off the shelves since its Octoberrelease (coauthors are Dharmesh Shah and David Meerman Scott). Aside from being wicked smart (Sloan Fellow at MIT), he is a normal dude who enjoys playing guitar, tennis, and taking in a Red Sox game. @bhalligan
  • Paul Gillin: He was editor-in-chief and executive editor of the technology weekly, “Computerworld” for 15 years. His 2007 book, “The New Influencers” was awarded a silver medal in the business category by ForeWord magazine. @pgillin
  • Maggie Fox: Founder and CEO of Social Media, one of the world’s largest independent social media agencies. Ford’s social media agency since 2007. @maggiefox
  • Sarah Evans: A self-described “social media freak,” Sarah initiated and moderates #journchat, the weekly live chat between PR professionals, journalists and bloggers on Twitter. She is also guest writer for Mashable. @prsarahevans
  • Frank Eliason: He put customer service on the social media map by his pioneering on Twitter with Comcast.  Great guy and it is transparent in everything he does. @comcastcares
  • Sam Decker: Sam has been a thought leader in the space since his days at Dell.  As the CMO of Ausitn based BazaarVoice he is helping to lead the charge on Social Commerce and truly helping Socialnomics become a reality by among other things combing social data with rating data (what do my friends buy and like?). @samdecker
  • Pete Cashmore: Founder of Mashable and Brad Pitt of Social Media.  A true celebrity, but still a very nice guy with a Scottish accent.
  • Chris Brogan: President, New Marketing Labs. Brogan is recognized as one of the “World’s Top Bloggers” (Advertising Age Power 150 Top 10 Blog) and his book, “Trust Agents” (coauthor is Julien Smith) reached The New York Times Best Seller’s list in 2009. His new book Social Media 101 was recently released.  Chris is also the cofounder of the PodCamp new media conference series. Chris takes time to respond to almost everyone that reaches out to him. @chrisbrogan
  • Josh Bernoff: Coauthor of the BusinessWeek best-selling book, “Groundswell: Winning in a World Transformed by Social Technologies,” Bernoff is senior vice president, idea development, at Forrester Research. @jbernoff
  • Jay Baer: Greetings. Jay has founded 5 companies, and spent 15 years running digital marketing agencies. He has worked with the biggest of the big brands. Founder of convince and convert. @jaybaer

Written by frrl

May 8, 2010 at 4:21 am

Posted in Uncategorized

Tagged with ,

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