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Archive for April 13th, 2010

Glenn Beck – Serious Political Commentator or Media Mogul ?

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With a deadpan, Beck insists that he is not political: “I could give a flying crap about the political process.” Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. “We’re an entertainment company,” Beck says. He has managed to monetize virtually everything that comes out of his mouth. He gets $13 million a year from print (books plus the ten-issue-a-year magazine Fusion). Radio brings in $10 million. Digital (including a newsletter, the ad-supported Glennbeck.com and merchandise) pulls in $4 million. Speaking and events are good for $3 million and television for $2 million. Over several days in mid-March Beck allowed a reporter to follow him through his multimedia incarnations, with one exception, his 5 p.m. daily show on Fox News, which attracts just under 3 million viewers. (FORBES has a relationship with that channel via Forbes on Fox.)

Read the full story in Forbes –
http://www.forbes.com/forbes/2010/0426/entertainment-fox-news-simon-schuster-glenn-beck-inc.html

“It is not being deceived, but undeceived, that renders us miserable.”
– Sophie Arnould

Written by frrl

April 13, 2010 at 4:43 pm

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