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Archive for April 12th, 2010

Insights on Innovation from Apple

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Steve Jobs on Market Research – and why they don’t do it.

It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what’s the next big [thing.] There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse.’’’
– Steve Jobs, Apple CEO

Read the full article –
http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple

Cached Copy –
https://frrl.files.wordpress.com/2010/04/appleinnovation.pdf

Written by frrl

April 12, 2010 at 4:45 pm

Open Innovation Marketplace – The Challenge – Global Seekers and Solvers

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Companies are increasingly looking for new ways to solve tough business and R&D problems using resources outside their own company.  In the same way that Wikipedia harnessed the minds of the global population, innovation marketplaces are using the same model.  This is a general idea of Crowd Sourcing.

InnoCentive is a global innovation marketplace that matches “seekers” and “solvers”.  Seekers are companies and non-profits seeking a solution to a tough problem.  Solvers can be anyone across the globe that can solve the problem.  Solvers are paid for their work.

What’s it about…

The Innovation Marketplace. Harness the collective brainpower of the world’s most creative minds to supplement your internal R&D staff, accelerating ideas from concept to reality. Only pay for the solutions you accept, so the risk is low, but your chances for success are high. Keep your identity fully confidential  and let InnoCentive manage the entire Intellectual Property transfer process.

And you can be a Solver…

As a Solver, you can apply your expertise, stretch your intellectual and creative boundaries, and win cash prizes from $5000 to $1,000,000 for solving problems in a variety of domains. The problems you solve make a real impact on the world. You have the freedom to choose what you want to work on, when you want to work, and how much commitment you want to make.

Solvers prize their independence as much as their intelligence and ingenuity. They have a unique combination of creativity, knowledge, work experience and life skills that allow them to see things a little differently than other people. Does that describe you? Then join the Solver community today.

What are the current Challenges?  Who are the Seekers?  Got a solution? – become a Solver.
http://www.innocentive.com/

Written by frrl

April 12, 2010 at 4:44 pm

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