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Living in an era of Idea Diffusion & the Remarkable Purple Cow

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Another remarkable talk by marketing guru Seth Godin ( bio )

http://www.ted.com/talks/lang/eng/seth_godin_on_sliced_bread.html

And a little more wisdom from Seth…

… If you want customers to flock to you, it’s tempting to race to the bottom of the price chart. There’s not a lot of room for profit there, though…In a world that relentlessly races to the bottom, you lose if you also race to the bottom. The only way to win is to race to the top. When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable….

…Second, the people that work for you, the ones you freed to be artists [i.e. creators of unique, compelling, and substantial value], will rise to a level you can’t even imagine. When people realize that they are not a cog in a machine, an easily replaceable commodity, they take the challenge and grow. They produce more than you pay them to, because you are paying them with something worth more than money….

… As a result of these priceless gifts, expect that the linchpins on your staff won’t abuse their power. In fact, they’ll work harder, stay longer, and produce more than you pay them to. Because everyone is a person, and people crave connection and respect..

On the power of being genuine and transparent: “Virtually all of us make our living engaging directly with other people. When the interactions are genuine and transparent, they usually work. When they are artificial or manipulative, they fail.

… The linchin is coming from a posture of generosity; she’s there to give a gift [no-strings support of your efforts to succeed]. If that’s your intent, the words almost don’t matter. What we’ll perceive are your wishes, not the script…

…This is why telemarketing has such a ridiculously low conversion rate. Why corporate blogs are so lame. Why frontline workers in the service business have such stress. We can sense it when you read the script because we’re so good at finding the honest signals…

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Written by frrl

March 6, 2010 at 5:13 am

Posted in Uncategorized

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